Cookie Policy

Lufthansa uses browser cookies, scripts, web beacons, tracking URLs, pixel tags and similar technologies (referred to below as "cookies") to provide, protect and improve our website and applications. We explain below how our cookies work, what they are used for, what type of data they each collect and how you can manage your cookie settings.

What are cookies and how do they work?

Cookies are tiny files. Whenever you visit our website or app (referred to below as our "platform"), these files are downloaded to your browser folder or the hard disk of your computer, tablet or smartphone (referred to below as your "device"). Every time you visit our platform, the cookies and platform communicate with each other so they can recognise your device. This is useful both for you and also for us. For example, with the help of a cookie, the text you enter in the fields of a form on our website can be stored so that you do not need to enter the same information all over again when you next visit the page. This makes our platforms more user-friendly. We manage the cookies using a small programme called a tool or a tag.

We use cookies from both first-party and third-party providers. First-party cookies originate from our platform and only transmit information to us; third-party cookies are placed on our website by third-party providers and transmit information about your device to other companies who can read this cookie. In most cases, the information in a cookie is pseudonymised or anonymised because cookies normally do not identify you as a person but only your device. In very few cases, certain cookies may be linked to personal data. We will only process such data if you have given us your consent to do so, or if the processing is necessary for you to be able to use a certain service, such as your lufthansa.com profile.

You will find further information about cookies at https://www.youronlinechoices.eu/

Learn more about your online choices

Glossary

Term Description Anonymised IP address An anonymised IP address is an IP address that cannot be linked to a specific customer. It is generated by removing part of the data in the original IP address. This anonymised address can then be linked to a certain area in a city. Booking details Booking details are the data that is generated when a customer books a flight. This is anonymised data about the flight, including its places of departure and destination, date, number and type of passengers, booking classes and additional services purchased. It also includes anonymised data about the form of payment (credit card or invoice), encrypted order ID (without any ticket numbers or confirmation numbers) and the time stamp. Encrypted user identifiers Encrypted user identifiers are identifiers that can be linked to a particular user profile. Encryption makes them unidentifiable and they can never be linked to an individual customer. Flight search details Flight search details are the data that is generated when a customer searches for a flight. This is anonymised data, including the places of departure and destination of the flight, the date, number and type of passengers and booking classes. IP address An IP address is a unique address that identifies a customer’s device on the internet. IP addresses are important for security and preventing fraud. Passenger details Passenger details are information about individual passengers such as their names, postal and email addresses. This data is collected when it is required to fulfil a customer’s booking request. Session identifiers Anonymised session identifiers are combinations of numbers and letters and are used to identify an individual visit (or session) to a platform. For example you can navigate forwards and backwards during the booking process without having to start a new search. User behaviour Data is generated about a user’s behaviour whenever a customer interacts with our platforms. This includes the specific sequence of pages visited, buttons or other elements clicked, scrolling behaviour or mouse movements.

Cookie settings

Most browsers automatically accept all cookies; however, you can decide for yourself whether or not we or external third parties can store cookies on your device.

a) Consent Manager

When you visit our platform for the first time, a so-called Consent Manager opens up in a pop-up window. You can select in this Consent Manager which category of cookies you wish to accept. You can change your selection at any time by clicking on the link "Change privacy settings" at the bottom of the platform. Changing the settings does not automatically lead to the deletion of the cookies. To do this, follow the instructions below.

b) Browser settings

You can change your browser settings at any time so that no more cookies are accepted or stored. You can also decide to have a warning message displayed each time before you accept cookies. Or you can set your browser only to accept cookies from specific websites. You can also delete cookies that were stored previously. If you delete all cookies, the so-called opt-out cookies, which are intended for the rejection of cookies, will also be deleted from your device. On your next visit to our platform, the Consent Manager may then be displayed again. Therefore, you may also need to reset the rejections. Below you will find a general guide to managing cookies for the most common browsers:

Google Chrome
Microsoft Internet Explorer
Mozilla Firefox
Apple Safari
Opera Web

c) Cookie blockers

You can also use cookie blockers such as "DoNotTrackMe".

Please note that if you reject cookies, some functions of the website may either not be available at all, or only to a limited extent. We therefore recommend that you accept our cookies and those of our partners in your browser settings.

Categories of cookies

1. Essential cookies

Essential cookies are used to manage the platform. They allow it to function smoothly, for example for flight bookings, providing the correct answers to your queries and guaranteeing security functions, such as preventing malicious use of the website. Essential cookies can never be deactivated, as they are absolutely necessary to provide the website for you to use; however, you can delete them in your browser after using the website. The legal basis for the processing of these cookies is our legitimate interest pursuant to Art. 6(1)(f) GDPR. The basis for our legitimate interest is to guarantee the security and functionality of this website. In addition, storage of the essential cookies in your browser or on your device is absolutely necessary pursuant to Section 25 (2)(2) of Germany’s Telecommunications Digital Services Data Protection Act (TDDDG) in order for the website you have accessed to be made available with its services.

We use the following essential cookies:

Name of tool/tag Cookie name and lifetime Purpose Business address Privacy Policy Type of data collected Monetate-Kibo Commerce
(script/cookie)
  • mt.v

2 years

59 months (cookie)

We use the Monetate tool from Kibo Commerce to personalise the appearance of the website, display locally relevant news to our customers (based on pseudonymised IP addresses), or integrate new components. We also use them to improve user-friendliness and ensure the seamless integration of new services. The cookie placed by Monetate is essential to ensure our customers a consistent user experience.

Data transfer to a third country: yes, USA

 Kibo Software, Inc.
717 N. Harwood Stree Suite 190
Dallas TX 752
USA
  • Session identifiers
  • Anonymised user identifiers
  • Anonymised IP address
 Tealium (script/cookie)
  • utag_main
  • utag_optout
  • channelcloser
  • channelflow
  • channeloriginator
  • cmv3
  • CONSENTMGR
  • tealium_0

(Up to 12 months)

Tealium is a tag management system that enables the implementation of scripts and tracking pixels on our websites and apps. It helps us send data to the tools we use and third-party vendors, but it does not store any data itself. It installs cookies that allow us to identify you as an anonymised individual user. For example these cookies mean you only have to select which cookies you accept on your first visit and not every time you move to another page.

Data transfer to a third country: no

​Tealium
11095 Torreyana Road,
San Diego, CA 92121 USA
  • Session identifiers
  • Anonymised user identifiers
 Google Tag Manager (script) N/A

Google Tag Manager is a tag management system that enables the implementation of scripts and tracking pixels on websites and apps. We use this script provided by Google to optimise our landing page.

Data transfer to a third country: yes, USA

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy
  • Session identifiers
  • Anonymised user identifiers
  • Flight search details
 Awin (Payback) (script/cookie)
  • userFP
  • b425

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).

This special script shares anonymised booking details with Awin and places a third-party cookie if the customers were referred to our platforms by Payback. Our Payback programme requires this script and cookie to fulfil its purpose. The use of these technologies by third-party providers is governed by their own privacy policies.

Data transfer to a third country: yes, United Kingdom

​AWIN AG
Eichhornstr. 3.
D-10785 Berlin

​Email

​Website
  • Booking details
  • Encrypted user identifiers
 First-party cookies
  • OSFlightSearch[DESTStationName]
  • OSFlightSearch[DESTStation]
  • OSFlightSearch[ORGStationName]
  • OSFlightSearch[ORGStation]
  • OSFlightSearchang
  • osses
  • sales_site#aua_country
  • sales_site#dark sitechecked
  • sales_site#lang
  • sales_site#mobile_device_checked
  • tmsee
  • _smt_uid
  • lastSearches_item0
  • lastSearches_item1
  • lastSearches_item2
  • lastSearches_item3
  • lastSearches_item4
  • lastSearches_item5
  • lastSearches_version
  • austrian-cookie-info
 First-party cookies are used to manage the platform.

Austrian Airlines AG
Office Park 2
PO Box 100
A-1300 Vienna Airport

Registered office: Vienna

Legal form: Limited liability company (GmbH)

​Website
  • Session identifiers
  • search details,
  • Encrypted user identifiers

For all the following categories (2–4), we process your data based on your consent pursuant to Art. 6(1)(a) GDPR that you give us through the choice you make in the Consent Manager. Consent given can be withdrawn at any time via the Consent Manager.

2. Analytics cookies

We use these cookies to:

  • monitor data traffic on the website and improve its user-friendliness
  • evaluate which marketing channels are performing best
  • analyse aggregated data about the use of the website to understand our customers better. Random identifiers that are shared with partners.

You can find out more details about this in the table below:

Name of the type of tool/tag Cookie name/Lifetime Purpose
 Business address
Privacy Policy Type of data collected

Google Analytics

(script, cookie)

_ga
_gid

26 months

Google Analytics is a tool that analyses websites. We use Google Analytics to collect aggregated, anonymised data. Based on this data, we can see how customers are using our platforms and identify potential areas for improvement. In addition, the data performs important platform functions such as the detection of errors and fraudulent activities, and it prepares operational data. We use this information to improve the quality, effectiveness and performance of our platforms, enabling you to make the best use of them.
The Google Analytics script is used to assign values to the cookies that are necessary to collect this information. For this to work, Google Analytics places cookies on your computer. Google is not authorised to access this data. Google Analytics anonymises your IP address in order to protect your data. No other personal data is collected that would enable you to be identified.

Your consent is transmitted to Google for the following processing:​ storage of analytics (allows the storage of analysis cookies).

Data transfer to a third country: no

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy

You can prevent the collection and processing
of your data (including your IP address) by Google Analytics
by downloading and installing the ​browser plug-in available

 Session identifiers,
anonymised user identifiers,
encrypted user identifiers,
flight search details,
booking details,
anonymised IP address

Kayak

(script, cookie)

xp-session-seg

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
This special script shares anonymised booking details with Kayak, if the customers were referred to our platforms by Kayak. Kayak uses an encrypted user identifier in the form of a cookie that enables this script to link a booking to an earlier session on the Kayak website. The use of these technologies by third-party providers is governed by their own privacy policies.

Data transfer to a third country: yes, USA
(data transfer based on standard contractual clauses)

Kayak
7 Market Street
Stamford, CT 06902
USA

​Kayak Privacy Policy



encrypted user identifiers,
booking details

Skyscanner

(script)

 N/A

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
This special script shares anonymised booking details with Skyscanner, if the customers were referred to our platforms by Skyscanner.

Data transfer to a third country: yes, globally
(Data sharing on the basis of adequacy decision)

Skyscanner Limited
Floor 6, The Avenue
1 Bedford Avenue
London, WC1B 3AU
United Kingdom


Anonymised identifiers,
booking details

Artefact AAA

(script, cookie)

trs
aaaid

14 days

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
This special script shares anonymised booking details with Artefact and all partner programmes of which you are a member, and sets an external cookie. For example, our Cashback programme requires this script and this cookie in order to run properly. The use of these technologies by third-party providers is governed by their own privacy policies.

Data transfer to a third country: no

Artefact Germany GmbH
Rothenbaumchaussee 80C
20148 Hamburg
Germany

​Artefact Privacy Policy

​You can also use their direct opt-out option

booking details,
encrypted user identifiers

· Facebook-Cookie-ID

 N/A

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
These special scripts pass anonymised booking details (no personal data) onto our marketing agency, Mindshare, to evaluate the performance of marketing campaigns in different publisher networks.

Mindshare LLC
498 7th Avenue
New York, NY 10018
USA

N/A

Anonymised identifiers,
booking details

Quantum Metrics

(script, cookie)

 QuantumMetricSessionID,
QuantumMetricUserID
Session 30 min., (user 1 year)

Quantum Metrics is a web analytics tool that is intended to help us track how the website is used and identify areas for improvement, in order to meet our customers’ needs better. It uses cookies to identify a visitor’s browser and track the user’s behaviour. Their mouse clicks and sessions are recorded anonymously in order to improve the website, analyse errors and create heatmaps and
behaviour reports.

Data transfer to a third country: yes, USA

 Quantum Metric, Inc., a Delaware
corporation
10807 New Allegiance Drive, Ste 155
Colorado Springs, CO 80921 USA

​Privacy Policy of Quantum Metrics
​You can also use their direct opt-out option


 Session identifiers,
user behaviour

Exactag

(script, cookie)




​

et_gk

et_uk

Exactag GmbH collects, processes and stores data on this website and its subpages for the purposes of measuring reach, statistical analysis and improving cost optimisation. The cookie technology is used for browser recognition. Exactag cookies are processed exclusively in Germany and contain only pseudonymised data.

Data transfer to a third country: no

 Exactag GmbH
Wanheimer Strasse 68
40468 Dusseldorf
Germany Anonymised user identifiers,
booking details, flight search details, encrypted user identifiers Session ID booking application Session duration 30 min. The session ID is a session identifier: a temporary session cookie (clear alphanumerical code) generated when you access the booking application and stored in your browser. It is allocated to a user to track their interaction with the website during a session and used, for example, for functional and performance analyses of the website. The session ID is deleted again as soon as the user leaves the website or the session is terminated automatically (session timeout).

Amadeus IT Group SA
Salvador de Madariaga 1
28027 Madrid
Spain


 Session ID/session identifiers Oracle Responsys (pixel/web beacon) N/A

Lufthansa uses the Responsys Conversion Script to measure the effectiveness of newsletter and mailing campaigns.

When a user clicks on a link from a Lufthansa newsletter or mailing which directs them to lufthansa.com, an encrypted user identifier is stored in a pixel/web beacon. If a booking is made, this script links the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: yes, USA

 ​Oracle Corporation
10 Van de Graaff Drive 
Burlington 
Massachusetts 01803
United States of America Anonymised details about flight searches and flight bookings, such as the departure and arrival airport, passenger number, travel class, price, currency, booking country Marigold Engage Pixel M_trk
365 days

Lufthansa uses the Marigold Engage Tracker Script to measure the effectiveness of newsletter and mailing campaigns.

When a user clicks on a link from a Lufthansa newsletter or mailing which directs them to lufthansa.com, an encrypted user identifier is stored in a pixel/web beacon. If a booking is made, this script links the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: no

 ​Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500 Anonymised details about flight searches and flight bookings, such as the departure and arrival airport, passenger number, travel class, price, currency, booking country

3. Personalisation cookies

We use these cookies to:

  • store your preferences from earlier visits
  • collect user feedback to improve our website
  • analyse your interests to offer you tailored content and offers

You can find details about this in the table below:

Name of tool/tag Cookie name Purpose
 Business address Type of collected data

GetFeedback Digital (formerly Usabilla)

(Cookie)

N/A

Lufthansa AG uses the feedback services “GetFeedback Digital for Websites” and “GetFeedback Digital for Apps” (formerly Usabilla) to evaluate user feedback and improve the website. When a user clicks on the feedback button or fills in an online survey, a cookie is stored on their computer. The user’s browser creates a direct link to the GetFeedback Digital server and transfers the data relating to the device. You can find further information in the ​Survey Monkey Inc. Privacy Policy

Data transfer to a third country: no

 Momentive Europe Unlimited Company
2 Shelbourne Buildings,
2nd Floor Shelbourne Road,
Ballsbridge, Dublin, D04W3V6,
Ireland

Flight search details

 Monetate-Kibo Commerce
(script, cookie) mt.v With your consent, we use Monetate from Kibo Commerce to personalise your user experience on our website. This process is based on customer profile data and your interactions with the website. This allows us to present personalised content and product recommendations for you to view.
 
Data transfer to a third country: yes, USA Kibo Software, Inc. 717 N. Harwood Street Suite 1900 Dallas, TX 7520, USA Session identifier,
encrypted user identifiers,
anonymised IP address,
flight search details,
user profile,
user behaviour Oracle Responsys (pixel/web beacon)   N/A

Lufthansa uses the Responsys Conversion Script to track the effectiveness of newsletter and mailing campaigns and to achieve improvement in the user experience through personalisation, segmentation, remarketing and/or retargeting.

When a user clicks on a link from a Lufthansa newsletter or mailing which directs them to lufthansa.com, an encrypted user identifier is stored in a pixel/web beacon. If a booking is made, this script links the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: yes, USA

 ​Oracle Corporation
10 Van de Graaff Drive 
Burlington 
Massachusetts 01803
United States of America Details about flight searches and flight bookings, such as the departure and arrival airport, passenger number, travel class, price, currency, booking country Marigold Engage Pixel
 M_trk
365 days Lufthansa uses the Marigold Engage Tracker Script to track the effectiveness of newsletter and mailing campaigns and to achieve improvement in the user experience through personalisation, segmentation, remarketing and/or retargeting.

When a user clicks on a link from a Lufthansa newsletter or mailing which directs them to lufthansa.com, an encrypted user identifier is stored in a pixel/web beacon. If a booking is made, this script links the booking to the corresponding newsletter or mailing campaign.

Data transfer to a third country: no ​Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500 Details about flight searches and flight bookings such as the departure and arrival airport, passenger number, travel class, price, currency, booking country destinationFinderHistory (Cookie) destinationFinderHistory
Up to 1 year To improve the user experience on our website the destinationFinderHistory cookie was implemented. It saves your last clicked destinations on the Offers-and-Destination pages so that you can find them more easily on your next visit. All the data generated by this cookie remains on your computer and is not shared with any third parties.
Data transfer to a third country: no N/A Clicks on and searches for destinations on the Offers-and destination pages

4. Advertising cookies

We use these cookies to:

  • carry out online advertising and advertising in social networks that are more relevant to you
  • invite certain groups of customers to revisit our products at a later time
  • share data with our advertising and social media partners via their external cookies to follow up on your interests

You can find out more details about this in the table below:

Name of tool/tag Cookie name
 Purpose
 Business address
 Type of data collected

Google Analytics
Advertising functions

(script, cookie)

_ga
_gat

Up to 2 years

Google Analytics is a web analytics tool that also offers integration with Google advertising products on the Google marketing platform. We use this script to create remarketing lists or target groups in order to personalise our online advertising campaigns. If you give us your consent, Google Analytics will add your cookie to one or more target group lists. We can create lists of users who have visited a particular page or searched for a particular destination. These cookies may also be combined with location information or interest segments provided by Google. These lists allow us to contact you again with relevant, personalised advertising elsewhere on the Internet. No personal data is collected during this process and we are not able to identify either you or your device. However, during this process the information from our first-party cookie is combined with cookies from external providers and is shared with them.

Google can use the data collected in combination with data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Google can use the data collected together with the data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Your consent is transferred to Google for the following processing:

storage of advertising (allows the storage of advertising cookies and information about advertising interactions)

personalisation of advertising (allows the personalisation of advertising)

advertising user data (use of user data for the personalisation of advertising).​

Data transfer to a third country: no

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy

encrypted user identifiers

Google Ads
Remarketing

(script, cookie)

_ga

Up to 2 years

We use this script from Google Adwords to create remarketing lists or similar target groups to personalise our online advertising. Google links sessions on our website (first-party cookie) to one of the Google advertising cookies on users’ browsers (external cookie). If you later perform a search on google.com using the same browser, you may see customised ads based on your earlier sessions on our platform.


Google can use the data collected in combination with data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Google can use the data collected together with the data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Your consent is transferred to Google for the following processing:

storage of advertising (allows the storage of advertising cookies and information about advertising interactions)

personalisation of advertising (allows the personalisation of advertising)

advertising user data (use of user data for the personalisation of advertising).​

Data transfer to a third country: no

EW Discover GmbH as the second data controller uses Google Ads Remarketing on this site for the purpose of retargeting advertising.

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy

​Legal notice for Discover Airlines

​Discover Airlines Privacy Notice

 Session identifiers, search details, booking details, encrypted user identifiers, anonymised IP address

Floodlight

(script, cookie)

_IDE
_ga
_gcl_au

Up to 2 years

Floodlight is the conversion tracking system for the Google Marketing Platform. We use the Floodlight script (formerly DoubleClick Floodlight) to track the performance of our own campaigns for the Google search engine and display advertising on Google. Floodlight uses data about your visit and your click behaviour on our website and on third-party websites for this purpose. If you visit certain subpages of our website, then the Google Marketing Platform may report that you accessed our website via one of these advertisements.
Google DoubleClick sets an external cookie. Google can use the data collected in combination with data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Your consent is transferred to Google for the following processing: storage of advertising (allows the storage of advertising cookies and information about advertising interactions), personalisation of advertising (allows the personalisation of advertising),

advertising user data (use of user data for the personalisation of advertising).​

Data transfer to a third country: no

EW Discover GmbH as the second data controller uses Floodlights on this site for the purpose of measuring the effectiveness of advertising.

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy

​Discover Airlines legal notice

Discover Airlines Privacy Policy


 Session identifiers,
search details,
booking details,
encrypted user identifiers, anonymised IP address

Google Flights

(script, cookie)

_gcl_gf

Up to 2 years

We use conversion scripts to track the success/completion of a promotion (purchases, newsletter subscriptions, effectiveness of advertising campaigns).
This special script shares anonymised booking details with Google Flights, if the customers were referred to our platforms by Google Flights. Google Flights uses first- and third-party cookies and can therefore link a booking with an earlier session on the Google Flights website.
Google can use the data collected in combination with data that Google collects about you to personalise advertising on its own network. You will find further information in the Google Privacy Policy.

Data transfer to a third country: no

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

​Google Privacy Policy


booking details,
encrypted user identifiers

Tealium AudienceStream

(script)
If you log into our website using your customer profile (LH iD profile, Miles & More profile or Travel ID profile) and if you consented to the “advertising” category when accessing our website, we will use Tealium AudienceStream to tailor our advertising communication to show offers that are relevant to you, based on your surfing and booking behaviour.
 
Tealium AudienceStream processes signals from your website interaction by using pseudonymised usage profiles that are combined with your booking behaviour by Tealium on behalf of Lufthansa Group when you are logged in. Your identification as a customer is carried out using three items of personal data (Miles & More service card number, UCID as LHG customer number and email address). This data is encrypted and transmitted to Tealium using only patented cryptographic technologies.
 
Data transfer to a third country: no
This data processing leads to the creation of target groups that Lufthansa uses for the roll-out of advertising formats such as display advertising or similar. This helps to make the offers in the advertising more relevant to the customer. Lufthansa may also decide in some cases not to display any advertising. Tealium Inc. Sovereign House,
Second Floor, Vastern Road, Reading RG1 8BT, United Kingdom
N/A

 Session identifiers,
anonymised user identifiers,
encrypted user identifiers,
flight search details.
booking details,
IP address
Hashed email

Meta

(pixel/web beacon)

_fbp

(90 days)

The Meta pixel is a JavaScript code, activated when a website is accessed, that is used to optimise Lufthansa campaigns on Meta platforms. 

1. Personalised advertising (targeting):

The Meta pixel enables user data to be collected in order to display targeted advertising on Facebook, Instagram and in the Meta advertising network. This allows Lufthansa to target users with customised advertisements based on their behaviour and interests.

2. Conversion tracking:

The Meta pixel measures whether users perform certain actions on the website (e.g. purchase) after interacting with an advertisement (e.g. on Facebook). This is used to track the success of advertising campaigns and to evaluate the effectiveness of advertisements.

3. Retargeting:

With the Meta pixel, Lufthansa can retarget users who have previously visited lufthansa.com. This makes it possible to reshow relevant advertisements to these users, for example to remind them about abandoned purchase transactions.

4. Optimising advertising campaigns:

The data collected makes it possible to optimise advertising campaigns and create better target groups based on user behaviour and conversions. This serves to increase the efficiency of marketing measures.

You will find further details in the Facebook Privacy Policy.

Data transfer to a third country: yes, globally

​Facebook, Inc.
1 Hacker Way
Menlo Park, CA 94025 USA

You can also remove the right of third parties to use your information via these platforms:

​To your advertising selection

​To your online selection

· Session identifiers

· search details

· length of stay and interactions

· booking details

· encrypted user identifiers

· technical data (IP address, browser type, referrer- & visited URL)

· Facebook-Cookie-ID

Changes to the Cookie Policy

We update our Cookie Policy from time to time. Check back regularly to ensure you are always kept up to date with the latest version.

Any questions?

Further information about cookies is available from the Data Protection Officer at ​datenschutz@dlh.de. Please refer to our Privacy Policy if you would like to know more about how we use your personal data in general.

To the Privacy Policy

Last updated: 11/10/2024