Lufthansa Insights Art – the joy of travel meets fun of collecting

Lufthansa customers have access to a whole new universe of travel content and insider tips on fascinating destinations. Under the banner of Lufthansa Insights, they will find premium content along the entire travel chain – digital and print, comprehensive and varied, entertaining and informative. 

Lufthansa Insights not only shows new perspectives on the world and travel, but also offers more. Under the heading "Lufthansa Insights Art," customers receive digital trading cards with artistic value via the Lufthansa Group's Uptrip app. All they have to do is upload their boarding pass to the Uptrip app. 

In the app, they can exchange their digital works of art for rewards such as award miles or status points – and convert them into NFTs. The abbreviation NFT stands for "Non-Fungible Token", a digital token that is stored in a blockchain. NFTs can be traded on certain online marketplaces. The Uptrip app is available in the Google Play Store and the Apple App Store. In addition to the editions of Insights Art, the app contains around 20 collections with roughly 400 cards on destinations, aircraft types and specials that travelers can collect on their flights and use for rewards. 

To mark the launch of Lufthansa Insights Art, works by the artist collective eBoy have been available to choose from in the Uptrip app since the beginning of May. The graphic artists Steffen Sauerteig, Svend Smital, and Kai Vermehr joined forces to form eBoy in 1997 and developed a special style of depicting people, objects, and entire cities – in the form of pixels. eBoy are famous for their pixoramas of international metropolises. In the art scene, the collective is considered the undisputed master of pixel art. 

The eBoy special edition for Uptrip comprises 30 trading cards depicting figures in the collective’s unmistakable pixel art style. Each one represents a particular lifestyle or character. In addition, there are pixoramas, digital hidden object pictures, of the new Allegris destinations: currently Vancouver, Toronto, and Munich, with Chicago and Montreal to follow in July. The trading cards can be selected on all Allegris flights. 

The Lufthansa Insights Art series continues with trading cards for the European Championship, which begins on June 14. Each card represents one of the 24 participating countries. The pictures show a Lufthansa aircraft decorated with narrow stripes in the respective national colors. The European Championship special edition starts on June 14, and collectors’ cards can be selected on all flights to and from destinations in the participating countries throughout the European Championship. 

Find out more here: https://www.uptrip.app/